What is the Power of Image

It takes thirty seconds to form impressions about educational ability, capability, level of sophistication, personality, integrity, social ancestry and sense of humor.

Many decisions not to hire or do business with someone are based on your appearance.

In March 1995, the Lucky-Goldstar Group officially changed it's name to LG Group. The reason for this change was to provide the company with a more global face. This resulted in the image change.

This new image has given the company not only a global appeal, but has also repositioned their products into a premium, lifestyle and more trusted brand.

People who are well dressed and groomed are liked more, demand higher fees, and are considered more intelligent, successful and competent.

Color is extremely importance as we are judged over 60% alone on this nonverbal communication. People perceive this character attributes:

  • Red = power
  • Pinstripes = authority
  • Briefcase = efficiency

Studies also show that that presentation can even influence the perceived quality of one’s work:

  • Polished shoes = will produce detail oriented work
  • A tailored suit = will produce advanced results
  • Baggy khakis, v-neck sweater = will take a casual approach to a problem. Your second assignment is to ensure that your message is CONVEYED: I am competent and I belong!

 
   
   

Why is a Logo so Important to Your Business

Well, a logo for your business. Why is it important? Does it matter what it looks like? Is Yours Professional?

These are some good questions to ask when you are considering getting a logo design or already having a logo for your business.

See a logo speaks volume about your company, it right off the bat tells your "future possible client" if you are reliable and instills trust in them. Although how good your service is matters, how you present your company is what will win you their trust and in the end win them as a client.

Even though in the end of everything, how good your service is will decide on if you are successful.
The image of your company tells a lot in a little way. Your logo says to clients a few different things:

  • Are these guys professional?
  • Do they seem to care about their business (which in turns means do you care about your clients)?
  • Do they seem to know what they are doing?
  • Does their business seem to be one I can trust to do the job right?

 
   
   

What makes a good logo you may ask

Well it comes down to a few things. Design, Colours and if it gives Your Business a clear Professional Image.

The design can differ from something as simple as the Vodacom text to represent your business, something as unique and colourful as the First National Bank logo or a symbol such as the Proudly South African symbol. What makes the design so important is that it creates an image, that when seen is unique to your business and makes clients recognize your company automatically. As seen in the examples of the Vodacom, First National Bank or Proudly South African logos, the design can be simple or complex, just as long as it is unique.

Colours are an important factor in representing what business you are in. If you are in Finances or Banking you mainly see colours such as blue, green, black and sometimes gold. Although all colours can be used, in a way certain colours are associated better with different industries. Just look at fast food and junk food, they tend to go with brighter blues, reds, yellows and oranges which seems to make you want to eat more.

A professional image can be as simple as just a text logo with a different colour letter in it to give it uniqueness, or a logo with a symbol to represent the company. Making it professional is what is important. The quality (meaning the texture of the logo is important) such as smooth curves and smooth text, all add to the quality of the logo. Having jagged edges or un-readable text can really hurt the quality of the logo which in turns can be negative to the image of the business.

So remember when purchasing a logo to keep it clean and clear, make it unique to your business and keep it professional!