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How Audi's Site Revamp Increased Leads Generated to Dealerships by 325% Almost a million Americans and Canadians visit Audi's main USA site every month. Traffic wasn't the site's problem. Turning that traffic into hand-raising leads for dealers to close was. How can you turn more window shoppers into engaged leads? Turns out careful use of rich media mixed with lots of duplicate navigation makes the difference. (Yes, includes before-and-after screenshots). Source: Marketingsherpa.com |
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How Dolby Revamped its Site to Please Multiple Audiences (Consumers vs B-to-B) Globally: 7 Steps On average, your site visitors want to find the information they need in under 8 seconds. So, clean, simple design works best to help them find what they want quickly. But, how can you design for many different types of visitors, from consumers to distributors, from dozens of countries... all coming to the same home page? Dolby executives revealed behind-the-scenes details on their recent redesign with MarketingSherpa. Discover how the new site appeals to everyone... including territory marketing heads around the globe. Source: Marketingsherpa.com |
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How to Redesign Your Site to Lift Conversions (Exponentially) with Persona-based Copy & Navigation Last fall Leo Schachter Diamonds revamped their site and increased visitor conversions from .86% to 54.1%. (No, that last number is not a typo.) Learn how they did it and learn how their four-step process can apply to your own site. What's interesting is that they didn't need fancy design to make the difference (no Flash, no video, no audio, no pops). Instead, it was all copy, navigation, and tracking metrics. Yes, includes before-and-after screenshots. Source: Marketingsherpa.com |
